New Fire Safety Tips on Sprout® with Firefighter Dayna and me!

Yesterday Sprout released this press release! My tail is wagging so fast, I am so excited!

SPROUT® CELEBRATES NATIONAL FIRE PREVENTION WEEK WITH AWARD-WINNING FIREFIGHTER DAYNA HILTON AND SPARKLES THE FIRE SAFETY DOG

Week-Long Event on Sprout's Sunny Side Up Show Sponsored by State Farm® to Feature Exclusive, New CG-Animated Episodes of Fireman Sam™, Fire Safety Tips and More

Philadelphia, PA – September 22, 2009 – /PRNewswire/ — Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, will celebrate National Fire Prevention Week on The Sunny Side Up Show with games, activities, crafts and preschool-friendly fire safety tips from award-winning firefighter Dayna Hilton and her trained Dalmatian, Sparkles the Fire Safety Dog. Sponsored by State Farm, this special themed week on the live Sunny Side Up Show begins on Monday, October 5 at 9:00 a.m. E.T. and will also feature exclusive, new CG-animated episodes of Fireman Sam™. Dayna and Sparkles will share fire safety tips such as:

· Get Low and Go – If you see or smell smoke, drop on all fours…the air is cleaner and cooler down by the floors…get low and go!

· Change Your Batteries – Time for change! The reason is safety. The fall season is when families change batteries in their smoke alarms again.

· Be Smart Before Fires Start – To stay safe, here's something you can do… stay away from hot things that can hurt you. Be smart before fires start!

"Illustrating simple, informative and life-saving messages in a fun and memorable way is what helps saves lives," said Dayna Hilton, firefighter, author and recipient of the 2009 National Fire Protection Association Educator of the Year Award. "Children under the age of five are more vulnerable to injury or death in a fire emergency than any other age group, so it's never too soon to start teaching your kids about fire safety."

"We're excited to be joining forces with Firefighter Dayna and our sponsor State Farm to share these important fire safety messages on Sprout," said Andrew Beecham, senior vice president of programming at Sprout. "Sprout is all about creating a fun, interactive experience for parents and kids to share together, so it's great when we have an opportunity to produce a noteworthy themed week like this on our live Sunny Side Up Show."

National Fire Prevention Week on Sprout wouldn't be complete without Fireman Sam, the Ultimate Hero Next Door. Fireman Sam has recently undergone a significant program refresh with the launch of this all new CG animated television series that features new characters, new seaside destinations and daring new rescue missions. Based in the picturesque town of Pontypandy, where they never seem to have a quiet day, Fireman Sam is often called to the rescue. Each episode communicates a valuable lesson for children regarding fire safety and social responsibility for the community. The new CG-animated episodes of Fireman Sam debuted exclusively in the US on Sprout this September.

For additional information on Sprout programs or schedules, or to play games, download free coloring pages or find great activities for kids, visit SproutOnline.com. To find out where Sprout is available in your area, call 1.8.SPROUT.411 or go to SproutPlease.com.

For more information on Firefighter Dayna, Sparkles the Fire Safety Dog or the award-winning children's book, Sparkles The Fire Safety Dog, go to http://www.firehousedogpublishing.com/ or http://www.sparklesthefiresafetydog.com/.

About Sprout®PBS KIDS Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, was created as a partnership among Comcast Corporation, HIT Entertainment, PBS and Sesame Workshop. Since debuting its video on demand (VOD) service in April 2005, Sprout has become the #1 On Demand service for younger children, generating over half a billion views. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of child from breakfast to bedtime with its distinctive programming. Currently, Sprout is available in 47 million unique households.

The network's program lineup of gold-standard, curriculum-based children's shows includes: Sesame Street®, Bob the Builder™, Barney & Friends™, The Wiggles®, Thomas & Friends™, Angelina Ballerina™, Caillou®, The Berenstain Bears™, Dragon Tales™, Make Way For Noddy™, Fireman Sam™, Fifi and the Flowertots™ and more.About State Farm®
State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm's 17,700 agents and 68,600 employees serve 81 million policies and accounts – more than 78.7 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®.